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since November 1999, is faced with the strategic decision of developing a growth strategy for a 115-year-old company in the spring of 2000 (Pearce and Robinson, 2005, p. 28-1).
In the case study, Avon was '...the world's largest direct seller of beauty and related personal care products, sold to women in 137 countries via three million independent sales representatives who generated approximately $5.1 billion in annual revenues' (Pearce and Robinson, 2005, p. 28-1). Avon had had global success and brand recognition, but single digit growth indicated the company and its leadership needed to provide new direction in the grand strategies to be taken...
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