Avon Case Study

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Title: Avon Case Study

Essay Details:

Subject: Business

Author: Angela C

Date: April 17, 2014

Level: University

Grade: A

Length: 6 / 1687

Essay text:

The Beauty category consists of cosmetics, fragrances, skin care, and toiletries; Beauty Plus includes fashion jewelry, watches, apparel, and accessories; and Beyond Beauty comprises home products, gift and decorative products, candles, and toys (Ibid). The company sells and markets its products through a combination of direct selling, marketing by independent Avon representatives, and via its consumer Web site, avon.com. This paper will explore how the company is fairing under the leadership of its current CEO, Andrea Jung. There are two opposing views regarding the company's current and future success...

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