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"Everything he did provided us a great example of customer respect and service. Today we make every effort to have our advertising continue to reflect Sam's message of inclusion and respect.
"Our advertising simply reflects what happens in our stores," he said. "Truth is, our culture of trying to take care of our customers and one another powerfully influences the outcome of our ads."
The thrust of Wal-Mart's TV commercials has been consistent over the years. The ads project homey images and use real associates and customers (not actors) to relate all the reasons why it's nice to shop at Wal-Mart...
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