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The advantages of making use of a telephonic survey are:
?« A telephone interview allows for the use of complex interviewing procedures such as skip patterns probes and refer-backs.
?« By using the Telequest Center of the NBC, there will be closed supervision of the data collection process by the Researcher, and data collected under these circumstances improve in quality.
?« Telephone interviews are generally short, mostly between 10 and 20 minutes, and the response rate ranges from 60-90%.
?« Callbacks are easy and cheap to make.
?« Most cost effective way to collect survey data and produces the most consistent and effective results...
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