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The incentives focused more on personal gain i.e.: “Make the company look good at what ever cost so I can get the pay out” sort of notion. It is a good scheme in terms of promoting for continuous developments and to share know-how and make sure the products succeeded, but it didn’t have any other controls or limitation as to how to go about this. Had part of the incentive scheme be linked to the profitability of the company as a whole, then managers would’ve been more inclined to control and keep an eye on expenses and the profitability of the company.
Same situation happened as the changed their outlook and focused on profitability...
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