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The best-selling AstraZeneca’s products include Arimidex, Crestor, Nexium, Seroquel and Symbicort. Due to the Company’s specialisation in prescription pharmaceuticals, AstraZeneca’s marketing activities are mainly aimed at physicians (both primary care and specialist) and other health care specialists. (NYSE Group, 2006)
It is a fact that if the corporation is large, it is bound to attract certain amount of attention. That is the price of being at the top. Therefore, when a company gets as big as AstraZeneca is, there are always some responsibilities to deal with. The days when corporations were only required to make profits for their shareholders are gone...
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