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Essay Details:
Essay text:
Net income increased 25.6% to $83.8 billion.
This case study is based on the Datamonitor Report 2005.
Section A
1) The nature of competition: analysis
1.1) Market structure
a) Market definition
The pharmaceuticals market consists of both ethical and over the-counter (OTC) drugs, but does not include consumer healthcare or animal healthcare. Market values have been calculated at ex-factory prices (the value at which manufacturers sell the drugs to distributors). Any currency conversions have been made at the 2004 annual average exchange rate.
b) Market value
The global pharmaceuticals market has known a growth until 2003 but in 2004, there was a decrease (about 6,5%) as the figure 1 shows...
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