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Essay text:
After financial data was analyzed, logical future options for Krispy Kreme include selling the company, product innovation, and trimming store levels. Recommendations for future growth and methods to get Krispy Kreme back on track are provided.
INTRODUCTION
When Krispy Kreme went public in April of 2000, the future outlook of the company was very promising and profitable. Investors rushed to buy into a business that had a solid foundation, and was increasing sales and profits at a measured pace. In the summer of 2003, Krispy Kreme was trading at over $50 per share, which was a huge percentage increase in such a short period of time...
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