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Essay text:
Business partners include 25,000 dealers and more than 10,000 suppliers.
Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality and holds a distinct place in the ford motor company family.
Vehicle Brands
Ford
Lincoln
Mercury
Mazda
Volvo
Jaguar
Land Rover
Aston Martin
AUTOMOTIVE SERVICE BRANDS
Introduction
The marketing orientation has become common in companies that make things for individual customers...
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