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Southwest Airlines began with one simple notion: "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline" (www.SWA.com). Today, SWA flies more than 65 million passengers a year to 59 great cities all across the country, and they do it more than 2,800 times a day (www.southwest.com).
The company now had a mission on their hands. This mission is, "dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (www...
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