Asian Paints

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Title: Asian Paints

Essay Details:

Subject: Business

Author: Sally R

Date: December 27, 2014

Level: University

Grade: A

Length: 3 / 816

Essay text:

Till 1990s people will just tell their budget for painting their house to their contractors. And few customers will also mention the colour they need. During that period Asian Paints analyzed the customer market and found that people where not brand conscious but their concern was only the price of the paint. To meet this needs of the customer • Asian paints reduced the cost of the raw materials by backward integration in order to reduce the cost of the paints • Established an advertising strategy with created an emotional touch among the customers All these strategies helped them in creating a “Brand Image” for their products among people and people started realizing the need for brand conscious in this industry...

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