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Although the penetration of Asian carmakers in Europe has been evident since the 1980's, only recently have European auto companies reacted to the threat. Now European carmakers are scrambling to further differentiate their cars while lowering the cost of production in order to remain competitive against impeding Asian auto companies, which are quickly establishing a presence in Europe.
The loss of U.S. market share to Japanese carmakers during the eighties provides insights of what is to be expected in the European automotive industry. Edward Deming, a pioneer in operations management, first proposed his arguments regarding the minimization of production variance as a means to enhance quality to U...
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