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multinational companies a bitter lesson about doing business in emerging markets: No matter how great the long-term potential of a market, an economic climate can turn nasty in a hurry. Indeed, Asia's rapid economic growth came to a halt in 1997, although the economy has been slowly recovering ever since.
"What the Asian crisis did was demonstrate to many companies the speed and the severity with which the market can change and the way that it had such a dramatic impact on so many different companies' performance," says Marty Scherzer, managing director of Marsh Risk Finance in New York.
People are "recognizing that they're operating now in a very volatile world and, as a result, they're taking a sharper eye to their risk management practices across all different areas of risk," he says...
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