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Essay text:
The great useful purpose is to determine what actions should be taken for changing issues and evaluate the success of the organizational change effort.
2.1.1 External Environment
External environment is an outside institutions or forces which will potentially affect an organization's performance. External environment are always constituted from 4 factors. They are Political factors, Ecomonic factors, Socio-cultural factors and Technical factors and these factors call PEST. Managers can use these factors to examine the organisation’s environment. It can find out the problem or opportunity for the organisation’s development...
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