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The Hershey Company’s story begins in the early nineteen hundreds with the emergence of a super rich and super powerful class. This class coupled with technological advancements, railroad and steel proliferation, and a booming economy became a catalyst for national consumer product companies, one of which being Hershey’s. (D'Antonio, 2006) The first chocolate plant was built in 1903 in a town which is now known as Hershey, Pensylivania. By this time Milton had created the Hershey process and knew that mass production and branding of his chocolate would be essential to longevity and profitability...
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