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does business, none can boast more activity than Russia. On average, each location serves about 850,000 diners annually -- more than twice the store traffic in McDonald's other markets.
That has presented the world's largest restaurant chain with an unusual dilemma. Russia, with its burgeoning middle-class and consumer appetites for all things American, is a jewel in the McDonald's system. But the company is being prudent about expansion here -- due partly to Russia's famous bureaucracy and partly to the chain's own philosophical shift.
Aggressive growth plans at McDonald's backfired badly in the past...
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