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Essay text:
Ravid A. (1999) for example finds that neither stars nor big
budgets contribute to profitability of a movie. This case study investigates the case of buying
sequel rights to original movies. These rights can be understood as a real option allowing the
holder the flexibility of decision making depending on the success of the original movie.
In 1992 Paul Kagan Associates Inc. appointed Mr. David A. Davis, a movie industry analyst,
to investigate whether there would be economic potential to profit from buying sequel rights
for movies produced by U.S. movie studios and creating an investment group, Arundel
Partners (AP thereafter) that would exploit this investment strategy...
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Common topics in this essay:
- An American Tail Movie project
- Catcher In The Rye - A Sequel
- Arundel Partners Case
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