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Essay Details:
Essay text:
OBJECTIVE
Our report aims to investigate the viability of the implementation of Arundel's strategy in purchasing sequel rights to produce potential successful movie sequels. The discount cash flow (DCF) approach and the real option pricing approach were adopted in valuing the sequel rights purchased by Arundel respectively. The value of these sequel rights is then compared to the estimated $2M per film required in purchasing the rights to see if Arundel will gain by purchasing these sequel rights.
3. STRATEGY
Before we go on to evaluate the value of the sequel rights that can be purchased by Arundel, we will first consider the Arundel's reason behind the purchasing the sequel rights before the first films are even made...
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