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Essay text:
This year the campaigns—Democrat and Republican alike—are trying something different and buying more airtime on cable channels than ever before.
So why has it suddenly changed? Campaign managers say cable’s niche channels enable them to match up voting and viewer data and more directly target potential supporters. For example: say Republicans over 35 are the target, they will probably be watching Fox News a couple of times a week. For Democrats the add should go on CNN. “Cable has made a real effort this election to reach out to us,” says Bobby Kahn, a media buyer for Senator John Edwards’ campaign...
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Common topics in this essay:
- Article Summary: Cable’s Crucial New Role in Campaigns
- Channels of Distribution
- Distribution Channels
- distribution channels
- Fashion Industry channels
- Is The Canadian Cable Television Industry a Natural Monopoly
- Argument On The Provision Of Cable Television On College Campuses
- Marketing Channels
- Argument On The Provision Of Cable Television On College Campuses
- Cable network analysis
- Communication Channels (with outilne format)
- Improving sports channels
- Pros & Cons of IMC Channels
- History Of Cable Television
- With The Development Of Digital Technologies The Future Of Television Lies With Satellite Or Cable Broadcasting. The Era Of Terrestrial Broadcasting Is Now Over.
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