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Essay text:
In the new media universe, organized chaos is the rule and conversations are the kingdom?? (Vogt & Knapman, 2007).
The World Wide Web has also played an important role in the economy?s globalization, with the increase of the competition all over the world as a consequence of that process, and converting traditional marketing is not only less effective, but also more expensive.
As a consequence, an explosion of advertising methods has taken place, causing some fear in advertising managers about the unknown.
This fear and other events, like the overload of information faced by the audience or the need of connectivity that people appear to have, make the traditional method of word of mouth - which is characterized by its checked efficiency - as the new strategy for informing and persuading customers...
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