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Channels of distribution
? Trade shops: The primary customer of this distribution channel are plumbers that work directly for developers, contractors, or directly for consumers. The Aqualisa brand was available in 40% of all trade shops. The customers of trade shops are very sensitive when it comes to interaction with the seller, they do not search for tech advice, rather reliable product availability. All three types of showers (electric, mixer, power) are sold in large quantities thorough this channel.
? Showrooms: The purpose of the showrooms is to provide service to consumers that are positioned on a scale that allows them to interact with the «consultants» of showrooms that guide them thorough selection of a bathroom that fits their desires...
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