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Aqualisa Simply A Better Shower

Aqualisa: Simply A Better Shower

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Title: Aqualisa: Simply A Better Shower

Essay Details:

Subject: Business

Author: Anne H

Date: June 27, 2014

Level: University

Grade: A

Length: 3 / 745

Essay text:

Plumbers have traditionally been loyal to the single brands in which they have gained an operational expertise. As a consequence, they are often unwilling to switch to unfamiliar products that may present installation or performance issues that could require a second visit, costing them time and money. This unwillingness has been exacerbated by the bad prior experience plumbers had with electronic controlled showers in the 1980’s which were poorly designed and lacked quality. Furthermore, Aqualisa have been unsuccessful in communicating the Quartz’s value proposition to the plumbers. While demonstrations have been well received by plumbers in face-to-face meetings, their fears about unreliability and installation difficulties have not been allayed...

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