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Aqualisa Quartz Simply A Better Shower 1

Aqualisa Quartz: Simply A Better Shower

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Title: Aqualisa Quartz: Simply A Better Shower

Essay Details:

Subject: Business

Author: Mark W

Date: February 6, 2016

Level: University

Grade: A

Length: 3 / 831

Essay text:

As the ad campaign progresses, consumers will become more able to identify the Aqualisa name with quality, reliability, and style. As consumers become aware of this, many will begin to ask for Aqualisa by name which will boost not only Aqualisa Quartz sales, but all Aqualisa shower sales. An important aspect of this marketing strategy is to get the Quartz to be recognized among plumbers as the best shower available by forcing plumbers to install them. 2. The ?3-4 million ad campaign should specifically target people who are getting new showers. Forty percent of households in the U.K. do not own any type of shower due to several challenges, most of which are addressed by the Quartz...

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