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Aqualisa Quartz Simply A Better Shower

AQUALISA QUARTZ: SIMPLY A BETTER SHOWER

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Title: AQUALISA QUARTZ: SIMPLY A BETTER SHOWER

Essay Details:

Subject: Business

Author: Rebecca G

Date: March 12, 2014

Level: University

Grade: A

Length: 6 / 1528

Essay text:

As a matter of strategy, therefore, a product should be matched with that segment of the market in which it is most likely to succeed. The product should be positioned so that it stands apart from competing brands. Positioning tells what the product stands for, what it is, and how customers should evaluate it. Positioning is achieved by using marketing mix variables, especially design and communication. Differentiation can be achieved on the basis of tangible differences (e.g., product features). Background Launched in 2001, the Quartz has challenged most people's common perception of showers and showering...

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