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Essay text:
Furthermore, the company is also concerned of cannibalization that could occur to Aqualisa’s existing products should Quartz become successful, especially to Aquavalve, Aqualisa’s current flagship.
Alternatives and Analysis
1) Whether to target the plumbers
73% of consumer decision is derived from plumbers’ advice . Moreover, independent plumbers installed 54% of mixer showers in the U.K. shower market . Therefore, plumbers become an extremely vital channel of distribution for promoting Quartz as a mainstream brand. Despite their resistance to electric showers, most plumbers found the Quartz installation easy and timely...
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Common topics in this essay:
- AQUALISA QUARTZ: SIMPLY A BETTER SHOWER
- Aqualisa Quartz
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- Aqualisa Quartz: Simply A Better Shower Case Executive Summary
- Aqualisa Quartz: Simply A Better Shower
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- Teenager Consumers: Their Characteristics, Roles, And Market
- Aqualisa and Quartz
- Notes on Aqualisa Quartz Case Study
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