Aqualisa Quartz

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Title: Aqualisa Quartz

Essay Details:

Subject: Business

Author: Raymond D

Date: July 22, 2016

Level:

Grade:

Length: 5 / 1348

Essay text:

Therefore, we put the option of targeting the consumers directly as a long term goal that will be achieved after the implementation of the second option. The second option is to target the plumbers. Currently, they influence 73% of all shower purchases. The challenge here is that they are always skeptical about electronic showers and fear that unfamiliar products may cause unknown performance problems. Aqualisa needs to implement a marketing strategy that can make them believe in the Quartz's capabilities. The ease of installation feature should generate much enthusiasm in the plumbers because it can help them increase their productivity (half-a-day installation, instead of the usual two days and their apprentices could also do the job for them), which would translate into more installations and higher income for them...

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