Aqualisa Quartz

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Pre-written Papers:

Title: Aqualisa Quartz

Essay Details:

Subject: Business

Author: Melodie R

Date: July 29, 2016

Level: University

Grade: B

Length: 7 / 1862

Essay text:

This Harvard Business School case is an excellent example of the value that an effective marketing program could potentially bring to a company. Aqualisa has appeared to have done an excellent job performing market research and engineering a new product that should satisfy the needs of consumers in the U.K. The issue that the balance of this paper will address is the ?§disconnect?? between the consumers and plumbers for finding the value in the new Aqualisa Quartz shower products. In my opinion, the new Quartz product line is experiencing a very slow adoption process probably mostly due to the stigma that has remained from other electronic showers that have failed...

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