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Essay text:
The Quartz is also easy to install compared to other models on the market. Aqualisa has come up with a very good product, but the shower is not selling at the rate that Aqualisa had hoped. Plumbers do not want to install it because it is electric, and consumers have not heard enough about it to tell the plumber that is what they want. Aqualisa is in a tough situation ? they have a great product, but they have no one to sell it to.
Decision to be Made
Aqualisa must decide how to generate more sales momentum for their Quartz product. Their current sales tactic of selling to distributors, trade shops, showrooms, developers, and plumbers is not working, as they are not seeing the sales volume they expected with such an innovative product...
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Common topics in this essay:
- AQUALISA QUARTZ: SIMPLY A BETTER SHOWER
- AquaLisa
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