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Essay Details:
Essay text:
Market share. In IRI convenience/gas channel data for bottled water in under 64-oz packages, Aquafina ranks #2 with 7.7 share year-to-date through 5/18/97; brand's share up +3.7 vs same period last year (see table).
|Bottled Water in C&G Channel |
| |
| |
| |
| |
| |
| |
|Share |
|+/- |
| |
|Evian |
|15.0 |
|-4.1 |
| |
|Aquafina |
|7.7 |
|+3.7 |
| |
|Naya |
|7.3 |
|+1.8 |
| |
|Poland Spring |
|6.2 |
|+1.2 |
| |
|Arrowhead |
|5.8 |
|+1.8 |
| |
|Crystal Geyser |
|5.1 |
|-2.0 |
| |
|Avalon |
|2.0 |
|-1.0 |
| |
|Private Label |
|11.3 |
|+2.4 |
| |
| |
| |
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Common topics in this essay:
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