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Our consultation also includes Aquawhite's current company profile, marketing mix, competition, distribution channels and positioning in Thailand. Our recommendations are based on research about the general dental hygiene sector in Thailand and theories that we have learned in marketing management. Our marketing team presents our findings in a marketing plan, which is based on the different marketing theories covered in the book Marketing Management by Philip Kotler and Kevin Lane Keller.
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Smiles, they say, make the world go round. A smile can take you places. A smile is a simple thing...
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