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Essay Details:
Essay text:
Sony’s and Dell’s handheld music players are the greatest competition, yet
computers, cell phones, and gaming devices also pose a threat to the iPod+. Apple’s
unique and aggressive marketing for the new iPod+ will convince users that the
device is incomparable to the competition and is worth its cost. Following a rollout
price of $499, the iPod+ will have a significant price drop of $100 within a year. The
product will be sold nationwide in Apple stores, major retail chains’ stores, and
through all major online retailers. The marketing team will promote the iPod+ and its
accompanying “bong” sound on targeted television channels and radio stations; the
product will also be featured in magazines with a focus on the iCommunity, since the
“bong” sound cannot be heard...
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