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Essay text:
Microsoft’s chief competitors are in the Systems Software industry, including companies such as Apple, Oracle, and IBM. Microsoft’s mission is to help people and businesses realize their full potential (Microsoft.com).
Microsoft’s leadership is heavily tied to the leadership of its founder, Bill Gates. Although Microsoft named Steve Ballmer CEO in 2000, it has undoubtedly been Gates’ vision that truly has been guiding the company. Gates has been known to be extremely controlling, with an extreme concentration on detail. Initially, Gates led by working with and supervising small research groups, controlling most aspects of the process...
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