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Apple V S Sony Strategy

Apple v/s sony strategy

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Title: Apple v/s sony strategy

Essay Details:

Subject: Business

Author: Kyra B

Date: March 14, 2015

Level: University

Grade: A

Length: 9 / 2492

Essay text:

However, it wasn’t until 1979 when SONY Corporation (“SONY’) came along and revolutionized the portable audio industry with its trademark product the “WALKMAN” by providing quality sound through stereo ear phones. Subsequently, SONY and PHILPS Consumer Electronics division set up a joint taskforce to create a new audio format (i.e. Compact Discs) and thereon in 1984, the second wave of PAP’s were born with SONY introducing the “DISCMAN”, a portable CD player. Further, in the 1990’s with computers becoming truly “personal” and with the wide spread adoption of the internet, music and its consumption too became revolutionized...

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