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In order to support this conclusion, Apple's competitive advantages and industry forces must be analyzed.
Apple has been in business since 1976, and has built a number of competitive advantages along the way. Four such differentiations are brand loyalty, innovative hardware design, dedicated market shares, and ease of use. What Jobs recognized in 1998 is that consumers did want a Macintosh. Apple's brand commitment is strong, and has been since the 1970's when Apple user communities were founded to bond enthusiasts. A key component to this is Apple's ease of use. "Adding extra hardware and software to a Mac was almost as easy as plugging speakers into a stereo system...
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