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has come a long way from what it used to be. The computer market has always been a PC based system being mainly pushed by the Microsoft software platform. Apple Computers has been struggling to make it in the computer market for a long time, going up against their competitor Microsoft who had a monopoly on the market. Microsoft had such a strong following for the entire business world that it was very difficult for Apple to make any sort of impact against its competitor Microsoft.
In 1997 Bill Gates invested $150 million into Apple Computers and agreed to create Microsoft office for the Macintosh platform which was a huge leap for the struggling company...
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Common topics in this essay:
- Apple IPOD - VIPI analysis
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