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Apple Marketing Plan

Apple Marketing Plan

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Title: Apple Marketing Plan

Essay Details:

Subject: Business

Author: Ruth C

Date: September 17, 2013

Level: University

Grade: A

Length: 3 / 808

Essay text:

Apple was responsible for creating the desktop publishing market due to their innovative programmes, PageMaker and LaserWriter. Between 1983 and 1996 Apple experimented with a number of failed consumer target products including digital cameras, portable CD players, speakers, video consoles and TV appliances. Market share and stock prices decreased. In 2001, Apple introduced the iPod portable digital audio player. The product was phenomenally successful – over 100 million units were sold within 6 years. The Present – January 2007, Steve Jobs, the CEO and Co-Founder of Apple, announces that Apple Computer Incorporated would now be known as Apple Inc...

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