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Moreover, they create convenience to the customer by providing good delivery service. All this steps taken by Apple company it said to be process of reaching customer orientation concept. In reaching the organizations object concept, the Apple Company try to increase the profitable sales volume by setting a target for employees to reach. Besides, they also attempt to move closer to their ultimate goal by improving their qualities of their products.
The Apple Company also applied societal concept to the business. Societal concept focus on consumer needs, wants and society’s expectation. Based on our research, Apple Company has recycled over 21 million pounds of electronics worldwide since 1994...
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Common topics in this essay:
- Apple Macintosh- Marketing Concept
- Apple Marketing Plan
- As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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