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Essay Details:
Essay text:
Value must meet customers’ needs which they benefit from the product or service.
In relation to the iPod, the product has been innovated many times and has targeted different markets. The product has been improved and changed to provide better features for the customer
Value in VIPI can be linked to the Apple iPod in three different aspects one from the point of the customer, the other being the competitive advantage and the third in relation to the design element.
The customer point of view in relation to Value would be that a variety of choices of products are available in the iPod range in the sense of capacity, size of the iPod and the colour availability...
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Common topics in this essay:
- AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD ? APPLE
- Apple IPOD - VIPI analysis
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- Market Analysis of the Apple iPod
- Product Life Cycle Analysis for the Apple iPod
- Situational Analysis Apple Ipod
- Apple Ipod Marketing Plan
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- Apple Computer, Inc.:Strategic Review And Analysis
- Apple Ipod Case
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- Apple Ipod: Case Study
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