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The iTunes Music Store is a portfolio of peripherals that support both Mac and Windows users who has iPod products to enjoy a variety of other service and support offerings.
Currently, Apple has been successful in developing a near cult following surrounding its iPod. People identify with Apple and when they buy a Macintosh or an iPod, they are buying into a culture or lifestyle choice. Apple has been able to bond with its customers just like Southwest Airlines, Nike and Volkswagen (Chadwick, 2004).
Sales of iPod have proven to be phenomenal. According to Graham (2006), ?§Apple has sold 42 million iPods -- 76% of them in 2005 and recently reported record revenue for the quarter -- $5...
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