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Essay text:
launches the iPhone in India
A buyer behaviour analysis of likely decision process for purchasing the Apple iPhone tm in India
Apple Inc.: An Industry Benchmark for Innovation
1976 April 1st, was the day Steve Wozniak and Steve Jobs and guided by Mike Markkula setup the legendary organisation in their garage. The successful launch of the Apple I in 1976 to the Apple iPod’s revolutionary success has given Apple Inc. an indomitable aura of success over the years.
"Soon there will be 2 kinds of people. Those who use computers, and those who use Apples."
-Early 1980s Apple Ad slogan
The company is committed to bringing the best personal computing and music experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings...
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