Apple Inc.

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Title: Apple Inc.

Essay Details:

Subject: Business

Author: Eva F

Date: July 16, 2011

Level: University

Grade: A

Length: 1 / 240

Essay text:

But with new leadership, strategic alliances, and coordination with rival Microsoft, Apple has re-established itself as a technology giant who’s presence and influence has undoubtedly altered the business environment it operates in; IProduct integration is a new phenomenon. At the helm of its corporate structure sits Steve Jobs, current CEO and cofounder. Under his leadership the company launched the Apple Stores; a concept designed to promote Apple’s build-to-order business. Since then, Apple Stores have been opened through out the world and carrying an array of peripheral products . Apple’s partnership with rival Microsoft to produce an “Apple version” of the mainstream Microsoft Office application has made Apple computers more acceptable...

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