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The overall theme of Apple is a combination of high quality and innovation. Apple's activities in the PC and MP3 industry match up because both of these themes are present in its products. The iPod is extremely innovative so much that it is the standard for MP3 players. Apple's PCs are known for their high quality and innovative software and design. Both industries are important to Apple's success. The iPod is the leader in the MP3 player industry with estimates of having nearly 84 percent of hard-drive player market share and 46 percent of the market share in flash based players.
Apple's business plan is to regain market share in the education market...
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