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These three successful products are the key contributors to Apple’s growth and innovation that not only produce quality core products but also allow development of computer hardware accessories and software. Apple Computer is currently the leader in the MP3 player industry and holds a 4.2% market share in the Personal Computer Manufacturing Industry (third quarter, 2005). To improve or maintain Apple’s current situation, it is vital for the company to examine their strengths, weaknesses and be aware of competitor’s role in the market. This report will examine the pertinent issues within Apple (as at 2005), an analysis of their current strategies used to achieve their success, an action plan and recommendations of strategies that Apple could use to increase market share, improve profitability and remain viable in constantly changing markets...
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Common topics in this essay:
- Apple Computers 2006
- Importance of Responsive Replenishment in Consumer Products and Retail Industries
- India's growing prosperity opens up a new market for luxury-goods firms
- Market demand potential
- Market demand
- market vs demand economy
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- PRODUCTS, SERVICES, AND PRICES IN THE FREE MARKET ECONOMY
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- Total Market Offering
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