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In the 1980s, most PC buyers were business managers who were inexperienced first-time buyers. By the 1990s consumers became more knowledgeable and a variety of alternative channels emerged The competitive environment in the PC industry is determined by which company holds the most market share. In the case of Apple, their competitors are all "Wintel" PC manufacturers, therefore Apple offers the alternative to customers who do not want to buy a "Wintel" based computer. In 1006 the top three pc vendors were Dell, Hewlett-Packard and Lenovo, all of which accounted for 40% of all PC shipments. Dell centers their business model on direct-sales and built-to-order manufacturing...
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