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Macs were easy to use with seamless integration and reliable performance. This premium performance meant that Apple could charge a premium price.
• In 1991, the first portable computer was introduced. Sculley in 1992 secretly authorized Apple designers to create a way for the MAC OS to run on Intel processor
• Sculley was replaced by Spindler who continued to focus on innovation.
• Spindler allowed other companies to produce Mac clones which were cancelled by Jobs later.
• Later Amelio came and he intended to reposition Apple as a premium brand but sill stock price was low. He bought Next and brought Steve Jobs back again...
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