Apple

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Title: Apple

Essay Details:

Subject: Business

Author: Jose R

Date: February 15, 2016

Level: University

Grade: A

Length: 10 / 2756

Essay text:

Jobs also got rid of profitless divisions and departments. Apple has been able to gain market share quicker than the competition mainly due to the “halo effect” from the iPod. The halo effect is the idea that continued sales of iPods to Windows users will eventually translate into increased Mac sales. Other factors that have contributed to Apple’s growth include: entry into fast-growing low-cost PC market with the introduction of the Mac mini, wide product range with growing mobile market, ability to offer market nearly virus free operating system platform, and continued concentration of the pressure for a digital lifestyle...

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