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Essay Details:
Essay text:
population owns digital devices. In order for Apple to maintain its major role in the digital player market it must consistently maintain its innovativeness over other digital music players in the industry. Apple not licensing their technology and creating a niche music player could hurt them in a market where consumers may want to use their device to its full potential.
Analysis
When analyzing the Apple industry on of the main tools that was used was the five forces analysis. The first force looked at was the barrier to entry, in which capital, brand loyalty and economies of scale were the main components...
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Common topics in this essay:
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