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In December 1980, Apple launched its IPO.
In 1984, Apple introduced Macintosh.
Apple Computers – Rise (1978-1991)
Products offered: Apple I (1976), Apple II (1978), Macintosh (1984), Mac Classic (1990)
Apple II was a big success but its competitive position changed when IBM entered the PC market with Intel processors and Microsoft OS. Initially Apple’s competitive advantage was their sound and graphical interfaces whereas IBM lacked in this but it was an open system that removed the compatibility problems with other applications. This resulted in falling market share to 6.2% but their revenues increased that showed, an overall increase in computer industry...
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