Apple

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Title: Apple

Essay Details:

Subject: Business

Author: John R

Date: October 14, 2015

Level: University

Grade: A

Length: 6 / 1748

Essay text:

The advancement for which much of today’s computer hardware and software are based, were developed by Apple. Currently, Apple is enjoying great success within the technology and PC industry. The Apple brand is one of the most recognized brands in the world and tremendously popular with users (Baxter, 2008), often obtaining repeat business from its customers. Apple is at the top of the list for introducing so many new products to the market. This ranking was compiled by consulting 1,000 senior managers in a survey comparing companies based on the level of innovation. Apple also integrated seven types of technology in order to secure this ranking (McGregor, Arndt & Berner, 2006)...

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