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With that being said globalization has been influential to Apple's revenue. According to Apple, their 'international sales accounted for 43 percent of the quarter's revenue' (Dowling, 2005), this is continuing to rise. The rise in revenue is a result of excellent management and planning. Because of the need to go international, Apple created a strategic plan to go forward in the direction of globalization. This type of globalization will involve countries with different needs and different markets. For instance, planning a marketing scheme must involve the different variables that apply for each market...
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- The Evolution Of Apple - January 1976 To May 1995
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- The Evolution Of Apple - January 1976 To May 1995
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